Our Team

The Mindshare PR team includes seasoned veterans in cloud, virtualization, networking and security technologies, with decades of experience in planning and executing media, analyst and social campaigns.
our team
Mindshare PR is unique among agencies. Their knowledge of our industry and ability to deliver strategic PR programs and then flawlessly execute them made them a valuable partner and complemented all of our marketing efforts. - SAMEER DHOLAKIA, Former CEO, VMLogix

Heather Fitzsimmons

Principal

Heather Fitzsimmons

Heather Fitzsimmons, principal, has more than 20 years of public relations experience. Known for providing effective strategy, as well as rolling up her sleeves and executing programs, Heather founded Mindshare PR in December 2000. She has worked both in-house and at agencies for a wide range of emerging and established technology companies, and has represented a number of private companies who have experienced successful exits including Cloud.com (Citrix), FastScale (EMC/VMware), Gluster (Red Hat), Ingrian Networks (Safenet), VMLogix (Citrix) and XenSource (Citrix). Read Less

Wilson Craig

Senior Vice President and General Manager

Wilson Craig

Wilson Craig, senior vice president and general manager, has 20 years' experience in software and infrastructure technology. Wilson led PR and AR at Packeteer prior to joining Cisco, where he led service provider public relations and helped start the company's social media program. He then joined Brocade, where he led the company's Ethernet networking public relations team and started its social media program. He led public relations and analyst relations at leading Wi-Fi vendor Aruba Networks from before starting Parallax Public Relations, where he counted Meru Networks among his clients. Wilson joined Mindshare in June 2014. Read Less

Pam Robinson

Vice President

Pam Robinson

Pam Robinson, vice president, brings more than 17 years of public relations experience to the team, and specializes in media and analyst relations. Prior to joining Mindshare PR in 2000, Pam was a senior account manager for Bass River Communications, a Cape Cod-based public relations agency specializing in helping launch new technology companies and products. Previous to Bass River Communications, Pam worked for O'Sullivan Communications as a public relations specialist. Read Less

Eleni Manetas

Senior Account Director

Eleni Manetas

Eleni Manetas, senior account director, joined Mindshare PR in 2011 after working for a number of B2B and consumer technology public relations firms. Before joining the Mindshare team, Eleni worked at Global Fluency where she represented several high-tech companies in the virtualization and mobile space. Her focus is B2B technology, specializing in cloud, virtualization, security and storage technologies. Read Less

Ellie O'Rourke

Senior Consultant (Based in Seattle)

Ellie O'Rourke

With more than 15 years of PR and marketing communications experience, Ellie O'Rourke has developed, executed and managed successful PR programs for a range of high-tech clients on both the agency and corporate side of the business. Ellie's senior agency experience includes leading accounts in the enterprise software, networking/security, cloud computing, mobile apps, wireless and Wi-Fi industries. She has worked with large Fortune 1,000 companies, such as HPE (Storage and Server Divisions), Quantum, Sony (Storage), JDS Uniphase and Citrix. She has also managed smaller, start-ups in the enterprise infrastructure space such as Coho Data, Datadog and LogicMonitor, to name a few. As global account director on the iPass account, Ellie managed a global team across seven countries to include day-to-day management and ongoing guidance with strategic direction, as well as working closely with Investor Relations through the company’s IPO and subsequent quarterly earnings. Read Less

Sarah Bennett

Account Director

Sarah Bennett

Sarah Bennett, account manager, comes to Mindshare PR from Mirantis, an open source IaaS company, where she ran global communications top to bottom – from 100M funding rounds to reference architecture documentation. Prior to Mirantis, she worked at Highwire, primarily representing B2B technology companies like SolidFire and SoftLayer. When she’s not IMing with journalists or reading through product management PPTs, she enjoys swimming, gardening, and borrowing books using one of her four library cards. Read Less

Paula Larson

Senior Consultant

Paula Larson

Paula Larson, senior consultant, a long-time PR pro with more than 150 corporate and product launches to her credit, Paula has driven award-winning, highly successful and qualitative PR programs for numerous high-tech, industrial and consumer clients. Paula possesses strong expertise in software and electronics, working with companies such as Citrix, Fairchild Semiconductor and Xilinx. Read Less

Heather Fitzsimmons

Heather Fitzsimmons, principal, has more than 20 years of public relations experience. Known for providing effective strategy, as well as rolling up her sleeves and executing programs, Heather founded Mindshare PR in December 2000. She has worked both in-house and at agencies for a wide range of emerging and established technology companies, and has represented a number of private companies who have experienced successful exits including Cloud.com (Citrix), FastScale (EMC/VMware), Gluster (Red Hat), Ingrian Networks (Safenet), VMLogix (Citrix) and XenSource (Citrix). Read Less

Wilson Craig

Wilson Craig, senior vice president and general manager, has 20 years' experience in software and infrastructure technology. Wilson led PR and AR at Packeteer prior to joining Cisco, where he led service provider public relations and helped start the company's social media program. He then joined Brocade, where he led the company's Ethernet networking public relations team and started its social media program. He led public relations and analyst relations at leading Wi-Fi vendor Aruba Networks from before starting Parallax Public Relations, where he counted Meru Networks among his clients. Wilson joined Mindshare in June 2014. Read Less

Pam Robinson

Pam Robinson, vice president, brings more than 17 years of public relations experience to the team, and specializes in media and analyst relations. Prior to joining Mindshare PR in 2000, Pam was a senior account manager for Bass River Communications, a Cape Cod-based public relations agency specializing in helping launch new technology companies and products. Previous to Bass River Communications, Pam worked for O'Sullivan Communications as a public relations specialist. Read Less

Eleni Manetas

Eleni Manetas, senior account director, joined Mindshare PR in 2011 after working for a number of B2B and consumer technology public relations firms. Before joining the Mindshare team, Eleni worked at Global Fluency where she represented several high-tech companies in the virtualization and mobile space. Her focus is B2B technology, specializing in cloud, virtualization, security and storage technologies. Read Less

Ellie O'Rourke

With more than 15 years of PR and marketing communications experience, Ellie O'Rourke has developed, executed and managed successful PR programs for a range of high-tech clients on both the agency and corporate side of the business. Ellie's senior agency experience includes leading accounts in the enterprise software, networking/security, cloud computing, mobile apps, wireless and Wi-Fi industries. She has worked with large Fortune 1,000 companies, such as HPE (Storage and Server Divisions), Quantum, Sony (Storage), JDS Uniphase and Citrix. She has also managed smaller, start-ups in the enterprise infrastructure space such as Coho Data, Datadog and LogicMonitor, to name a few. As global account director on the iPass account, Ellie managed a global team across seven countries to include day-to-day management and ongoing guidance with strategic direction, as well as working closely with Investor Relations through the company’s IPO and subsequent quarterly earnings. Read Less

Sarah Bennett

Sarah Bennett, account manager, comes to Mindshare PR from Mirantis, an open source IaaS company, where she ran global communications top to bottom – from 100M funding rounds to reference architecture documentation. Prior to Mirantis, she worked at Highwire, primarily representing B2B technology companies like SolidFire and SoftLayer. When she’s not IMing with journalists or reading through product management PPTs, she enjoys swimming, gardening, and borrowing books using one of her four library cards. Read Less

Paula Larson

Paula Larson, senior consultant, is a long-time PR pro with more than 150 corporate and product launches to her credit, Paula has driven award-winning, highly successful and qualitative PR programs for numerous high-tech, industrial and consumer clients. Paula possesses strong expertise in software and electronics, working with companies such as Citrix, Fairchild Semiconductor and Xilinx. Read Less

Careers

We are seeking well-qualified, passionate, detail-oriented and proactive PR professionals to join our team.