How we build Mindshare for you

Messaging and Positioning

Build. Test. Amplify. At Mindshare PR we’ve seen that a little work up front goes a long way toward increasing the reach and impact of B2B messaging, and know that market positioning is everything. We work closely with our clients and with the press and analysts that cover their markets to ensure that messages are clear, targeted, unique and impactful.

Media and Analyst Relations

The success or failure of public relations programs begins and ends with media and analyst relations. We help clients make the most of their messages by leveraging long relationships with the writers, editors, bloggers and analysts that matter most to their target audiences. These relationships, combined with peerless execution of well-developed strategic programs, ensure compelling coverage and results.

Writing

Strong writing, applied to news releases, blog posts, contributed articles and more, is the foundation of all effective communications. Mindshare develops well-structured, crisp, clear and compelling messages that drive action, in addition to recognition, from influencers and other target audiences.

Speaker's Bureau

Public speaking is a highly-visible and impactful way to drive your message home to peers, influencers and decision makers. Mindshare PR works closely with clients to ensure that they are getting the exposure they need at industry events and that they make the most of their time and travel budgets when choosing when and where to appear.

Customer Success Programs

No one is more credible and impactful when promoting a company's value proposition than the people who pay to use its products and services. Mindshare executives have spent decades working closely with users at all levels in organizations of all types and sizes to highlight the real benefits of technology adoption.
Tapping into the "power of the people" takes skill, experience, and connections. The Mindshare PR team has long experience in social media, having developed some of the leading social media programs in technology from bare bones, and having energized or revived many more. When it comes to social media, don't leave success to chance.